Hi, I’m Annalise Grinter, the founder of Aware Marketing.
I’ve spent over 20 years working across every part of the accommodation industry—managing parks, waterfront properties and boutique stays, consulting on pre-sale preparation and new builds, and helping businesses streamline bookings, systems, and guest experiences. But my expertise goes far beyond accommodation.
At my core, I help businesses run better, by connecting the dots between strategy, systems, marketing, and technology.
I know accommodation from the inside out—and I bring that knowledge into practical, results-focused consulting for stays of all shapes and sizes.
Whether you’re a boutique operator, a large holiday park, or prepping a property for sale, I can help with:
You can choose from a quick 30-minute troubleshooting call, a deep-dive strategy session, or full and half-day onsite support—tailored to your business, your goals, and your budget.
While accommodation is my specialty, I also work with small business owners across industries to untangle their marketing, tech, and digital presence.
If you feel overwhelmed by your website, your content, or your lack of systems—I’m here to make it easier.
I offer:
In a recent project as the contracted Marketing Coordinator for The Play Projects, I led the implementation of full online booking functionality across their therapy services. This included integrating online payment for consults and connecting Medicare and healthcare rebates via the Tyro Health system.
The result? A smoother experience for families and a more streamlined, scalable process for the business.
Yes—AI can absolutely change the game, and no, you don’t need to be “techy” to make it work for your business. I help business owners embrace tools like ChatGPT as the digital admin, receptionist, and marketing assistant they didn’t know they needed. Together, we set up your voice, business details, and core content in the AI—then I teach you how to guide smart prompts that save hours of time and generate real, brand-aligned value. From social media captions and SEO-friendly web copy to blog rewrites, email automations, and fresh marketing ideas, AI becomes a fast, reliable extension of your team. This isn’t just about efficiency—it’s about staying ahead, working smarter, and showing up consistently with content that connects. The sooner you lean in, the sooner you’ll wonder how you ever ran your business without it.
In a recent project as the contracted Marketing Coordinator for The Play Projects, I led the implementation of full online booking functionality across their therapy services. This included integrating online payment for consults and connecting Medicare and healthcare rebates via the Tyro Health system.
The result? A smoother experience for families and a more streamlined, scalable process for the business. Book your session today and let’s start building a business that feels easier, more aligned, and more profitable.
Want to see what we’re up to, where we’ve been, and pick up some helpful ideas along the way? Follow us on socials for a mix of industry insights, practical marketing tips, and real-life snapshots from the businesses we work with. It’s a great way to stay inspired, stay connected, and keep your business moving forward—one post at a time.